Guardiani University
When communication makes the difference
Year
2025
Client
Guardiani University
Type
Esternal
Involved Areas
Communication, Data Analysis, Design, Marketing, Sales, Videomaking
Services
The Initiative
Guardiani University, an association at the University of Cassino, chose JEToP to manage its social media communication during the election campaign. The goal was to build a structured online presence to increase visibility and communicate the organization’s values and platform in a consistent way.
The project involved tight deadlines and significant logistical constraints, including the impossibility of being physically present on-site. This required effective remote coordination, relying on clear guidelines and continuous collaboration with the client.
Discovery phase
Discovery phase
The initial phase focused on defining the communication concept and analyzing the client’s requirements, which involved highly specific needs and tight deadlines. The goal was to develop an effective and competitive social media and communication campaign.
Key strengths identified included the client’s strong motivation and high level of collaboration. The main challenges, on the other hand, involved managing tight timelines, overcoming geographical distance, and operating within bureaucratic constraints related to the electoral context.
Fase operativa
Fase operativa
The team worked closely with the client, progressively refining the content plan and establishing clear deadlines for the delivery of materials and guidelines. Each piece of content went through a review and approval process, with any necessary adjustments incorporated based on the client’s feedback.
Given the impossibility of carrying out the filming directly, a remote creative direction and production workflow was established. Detailed guidelines were provided for scripts, framing, camera movements, scene pacing, and filming techniques, ensuring consistent and easily editable content, even when produced by non-professional creators.
Results
Results
The campaign resulted in a consistent and recognizable visual communication strategy, with a continuous flow of content distributed throughout the entire electoral period.
The project concluded with an extremely positive outcome: Guardiani University won the university elections, confirming the effectiveness of the strategy implemented and the tangible impact of the work carried out in terms of communication, narrative consistency, and visibility.