JEToast

Before launching the operational renewal, a preliminary phase was conducted to analyze the previous format and its positioning within JEToP's communication strategy. We evaluated the strengths and limitations of the audio-only version, reflecting on the podcast's ability to engage the audience and generate listener continuity.

The main goal of the redesign was to broaden the target audience, involving guests and personalities not only linked to JEToP but also from the broader world of business and entrepreneurship. This allowed the podcast to position itself as an open and contemporary space for dialogue, aligned with modern communication trends and student expectations.

Pre-production handles scripts, episode structure, and guest research. This phase is crucial to ensure each podcast episode is engaging, coherent, and features a solid narrative pace.

Production manages videomaking and set setup. For every recording, the set is faithfully replicated to maintain visual consistency across episodes, adapting flexibly to different locations.

Post-production involves editing on DaVinci Resolve. The focus is on audio and video quality, ensuring a professional final product ready for multi-channel distribution.

Promotion includes uploading to Spotify and YouTube, along with the creation of social media excerpts. These short clips summarize key moments to generate curiosity and direct users to the full episode.

The results translated into a wider reach for the project, thanks to content shared across social platforms. The excerpts sparked curiosity, acting as a bridge to the full episodes on Spotify and YouTube, significantly expanding the overall scope of the format. The project also fostered internal growth, consolidating technical and organizational skills.

With a learning-by-doing approach, the team developed expertise in filming, audio and lighting management, and editing, turning each episode into a concrete opportunity for improvement.