JEToP Recruitment 2025/2026
An interactive recruitment experience, designed as a game.
Year
2025
Client
JEToP
Type
Internal
Involved Areas
Communication, Data Analysis, Design, IT, Marketing, Sales, Videomaking
Services
The Initiative
The 2025/2026 Recruitment project is part of a structured and continuous process that accompanies the association during its talent acquisition activities. Our interactive communication strategy features a brand identity maintained across both selection periods (fall and spring), ensuring visual consistency and long-term visibility for the recruitment campaign.
The work begins with the choice of the theme, developing a complete coordinated image from scratch, applied across all digital and physical communication materials.
Discovery phase
Discovery phase
The initial phase was dedicated to defining the campaign concept. Through brainstorming and analyzing feedback collected during the previous year's recruitment, we identified critical issues and strengths to address. This represented a key phase, as it allowed us to consciously set up the entire communication strategy and guide subsequent project choices.
For the 2025/2026 year, the chosen theme was video games. The goal was not just to be inspired by gaming imagery, but to create an actual playable game, accessible via QR code, designed to make the recruitment experience more engaging, interactive, and memorable.
Operational phase
Operational phase
Once the theme was defined, the team worked on social media content, copywriting, and informational materials. Before the recruitment launch, the entire editorial campaign was planned, producing all necessary materials.
In addition to design, the project included internal video production: from concept to editing. The Instagram videos were designed to be direct and captivating, communicating the association's values in just a few seconds.
Simultaneously, a 2D pixel art game was developed, consistent with JEToP's identity. The game was designed to intrigue students and encourage them to approach the association in an original and natural way.
Results
Results
The campaign results were analyzed using analytics tools on social platforms, specifically monitoring engagement and reach. Further confirmation came from direct candidate feedback during interviews, allowing us to assess the overall perception of the campaign.
Overall, the project represented a positive experience for the association, introducing an unconventional communication approach and strengthening the identity of the recruitment process as a distinctive and recognizable moment within the association's life.
