TEDxPolitecnico di Torino
A global format, a local identity.
Year
2025
Client
TEDxPolitecnico di Torino
Type
Esternal
Involved Areas
Communication, Data Analysis, Design, IT, Marketing, Sales, Talent, Videomaking
Services
The Initiative
TEDxPolitecnico di Torino organized the 2025 edition of the event, relying on JEToP for support in key activities, including website creation, communication management, and coordination with the organizing team.
Among the project's goals was the creation of a WordPress website to present the event, capable of gathering all main information and supporting the progressive announcement of speakers and the team.
A significant constraint was represented by the strict TED guidelines, which strongly guided the structural and visual choices of the site, limiting the margin for graphic customization.
Discovery phase
Discovery phase
The initial phase involved studying the TED guidelines, which strictly define the structure and style requirements for TEDx websites. The client provided the event theme, visual identity, and the core content needed for communication.
These guidelines ensured consistency with the global TED brand. Ongoing collaboration with the client enabled strong alignment and effective management of the progressive speaker announcements on the official website.
However, TED’s constraints limited creative freedom and customization possibilities. The need to implement rapid content updates increased operational complexity and required efficient coordination during the most critical phases of the project.
Operational phase
Operational phase
The project was developed in close collaboration with the client. The editorial plan and website content were defined jointly and subjected to continuous approval. Coordination between the parties proved fundamental, especially during critical moments, when some content had to be modified or replaced quickly due to external factors.
Finally, our team's activities took place under the coordination of the organizing team, with an operational role supporting the management of the entire day. We handled attendee reception, in-room technical support (especially for video and audio), speaker coordination, and the organization of the concluding aperitif. During the event, we also managed real-time social media content production and the creation of the aftermovie.
Results
Results
The website was completed on schedule and effectively supported the event's communication.
The project's success was confirmed by the good social media coverage of the event, the high attendance recorded, and the positive feedback expressed by the client, who appreciated the clarity of the information and the team's adaptability during critical moments.
